The way your products are packaged can make a big difference when it comes to sales. One reason packaging is used is to protect the goods from any damage in transit. But apart from this, packaging is also useful for various other reasons. Smart packaging can help in influencing the buying decision of consumers. Ranging from the most common packaging materials, such as parcel boxes and mailing bags to custom packaging, businesses must choose packaging materials after proper research.
Let’s learn how product packaging can impact your sales:
Quality Matters
What is the quality of your packaging? Consumers these days are smart and aware. They prefer good quality packaging over poor materials. To bear the rigours of transportation, it is better to use the high quality packaging materials. Strong and sturdy parcel boxes and corrugated cardboard boxes can be used to protect the products packed within them.
For lightweight products cardboard rigid envelopes can be used.
Durable and sturdy materials can ensure that the goods remain safe in transit and storage. The packaging should be able to safeguard the goods even from the humidity, direct sunlight and temperature changes. Poor quality packaging will not be able to withstand all this and you will get complaints from your customers. They will not buy any products again from your brand.
Various types of coloured mailing bags, such as grey mailing bags are great for sending lightweight items to your customers. These bags can secure the items, making sure that your customers get a good unboxing experience.
Globe Packaging is your one stop shop for all types of quality packaging materials. They stock cardboard boxes, parcel boxes, moving boxes, bubble wrap rolls, grey mailing bags, newspaper offcuts, brown paper, wardrobe boxes, packaging tapes, cardboard rigid envelopes and more. Their prices are also affordable.
Eco-Friendly Packaging
Consumers have become aware and they prefer the brands that care for the environment. Brands that utilise sustainable and environmentally friendly packaging are highly regarded by their customers. Try to use a packaging that has been constructed from the recycled materials. Or use the packaging that can be effortlessly recycled once it has been used. If the packaging can re-used for other purposes, nothing better than that. Cardboard rigid envelopes and wardrobe boxes are sustainable options of packaging.
Attractive Packaging
Consumers like to buy products with attractive packaging instead of a boring one. Eye-catching packaging can result in more consumers picking your products. You can check for yourself that at any supermarket, you also buy products that look appealing from their packaging. Products that look alluring from outside sell like a hot cake at any mall or supermarket.
When you parcel your products to your customers, colourful outer packing can be used to impress them. You can use colours like grey mailing bags for a more presentable look.
Colours Can Influence Consumers’ Decisions
Yes, you read it right! Colours can influence consumers’ decisions. Colours can impact the sub conscious mind of consumers. Most of the times, purchasing decisions are taken at the sub conscious level. And when that happens, many people end up buying things without giving a second thought. An alluring colourful parcel boxes can invoke beautiful feelings when a person looks at it.
Colours can relate with consumers at the emotional level. Some packaging colours that represent nature, like green and brown, give an impression to consumers that products within them are eco-friendly or organic. Vibrant hues are used by brands for targeting children.
Information on Packaging
Packaging should also bear all the essential information about the product. Consumers should know what’s inside the package by reading the information. Consumers today are aware and they like to read the details related to health and nutrition on food packaging. Product information should also be printed in attention grabbing colours and fonts. The font size must be readable so that customers can read all details easily.
